Hilton has reached an agreement with UOL Group to open a NoMad hotel in Singapore, marking its foray into the fast-growing luxury lifestyle segment in Asia Pacific. The debut will join NoMad London which opened in 2021 and will add yet another Hilton property to Singapore’s portfolio which includes Conrad Singapore Marina Bay, Conrad Singapore Orchard as well as Hilton Singapore Orchard. NoMad hotels participate in Hilton Honors, the award-winning guest-loyalty program for Hilton’s 24 distinct hotel brands.
Developed in partnership with UOL Group, the new, 173-bedroom NoMad in Singapore will open in early 2027, bringing the brand’s refined yet eclectic approach to luxury hospitality, with a focus on sophisticated design, world-class dining and immersive cultural programming. Located on Orchard Road (and joining another UOL property Pan Pacific Orchard), the hotel will offer access to Singapore’s prime shopping and entertainment destinations while embracing the city’s vibrant cultural landscape. Guests will be moments away from Singapore’s luxury retail corridor, abundant lifestyle experiences and local heritage enclaves including Arab Street, Bugis, and Chinatown, offering an authentic connection to Singapore’s rich culture and history.
“This signing adds a new and significant dimension to Hilton’s phenomenal growth story in Asia Pacific, as we gain a critical foothold in the luxury lifestyle space,” said Alan Watts, president, Asia Pacific, Hilton. “With demand for high-end, experience-driven stays surging across the region, the luxury gateway of Singapore offers the perfect backdrop to debut NoMad’s uniquely local luxury hospitality – and will be the first of many cities in Asia to welcome the brand.”
“NoMad is built on the concept of a hotel as a welcoming home filled with stories, where every detail – from its interiors and rich visual appeal to its thoughtfully curated dining experiences – comes to life. The signing of our first hotel in Singapore marks an exciting introduction of our brand to Asia Pacific,” said Andrew Zobler, founder & CEO, The Sydell Group. “This debut is just the beginning as we seek out the best destinations to introduce NoMad, with several deals in advanced discussions in destinations in North America, Europe and beyond.”
With the signing of the NoMad hotel in Singapore, Hilton takes another step toward its plan to grow its luxury presence to 150 hotels in the Asia Pacific region in the coming years. Over the next two years, Hilton will open Waldorf Astoria properties in Kuala Lumpur, Sydney, Shanghai, Tokyo, Xi’an and Hanoi. Conrad Hotels & Resorts is expanding with upcoming properties in prime travel destinations across China, including Xi’an, Chengdu, and Nanjing, as well as in Nagoya, Japan. Hilton also has expanded its luxury offering with the recent introduction of LXR Hotels & Resorts to South East Asia with Umana Bali, its second LXR property in the region, following ROKU KYOTO in Japan. These properties will join Hilton’s expanding global luxury portfolio, now one of the largest in the industry with more than 500 properties, including the recently opened Waldorf Astoria Seychelles Platte Island, Ka Laʻi Waikīkī Beach, LXR Hotels & Resorts and Signia by Hilton Amman, as well as the recent addition of more than 400 Small Luxury Hotels of the World properties.
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