Oakwood has announced their new brand portfolio, The Unlimited Collection by Oakwood, pursuant to recent signings with 8M Real Estate which grants Oakwood management rights to three iconic heritage properties in Singapore’s key architectural conservation precincts. Under the new partnership, Oakwood will soon manage boutique heritage properties KeSa House, Ann Siang House and Wanderlust, with the first of the three expected to reopen its doors early 2021.
The new brand, which targets independent travellers, allows for a curation of independent properties that retain their unique positioning yet leverage Oakwood’s hospitality management expertise and distribution network. It will strengthen the company’s market potential through distinctive residential spaces that celebrate individualism.
“Oakwood is dedicated to continuous innovation and evolution with a guest-first approach. Recognising that travel decisions reflect the lifestyle and identity of our discerning owners and guests, we are excited to launch The Unlimited Collection by Oakwood and extend greater accessibility to partners on a journey towards the curation of diverse experiences. The debut of The Unlimited Collection by Oakwood alongside our inaugural partnership with 8M Real Estate symbolises the dawn of a new era in the serviced apartment industry as we celebrate individualism together,” said Dean Schreiber, interim CEO of Oakwood.
“This exciting new partnership with Oakwood allows us to leverage their expertise in hospitality management and brings a global distribution network to deliver flexible living residences for locals and travellers alike. The Unlimited Collection by Oakwood allows all three properties to retain their unique characteristics and identities which we have passionately designed and developed over the past few years.” said Ashish Manchharam, founder and CEO of 8M Real Estate.
While KeSa House may be a bit on the cosy side to offer any real use case to locals seeking a leisure stay experience, the former Unlisted Collection property Wanderlust boasts some award-winning design flair, whilst Ann Siang House’s themed rooms – I loved the Active Studio (equipped with a stationery exercise bike, medicine ball, yoga mat and handheld weights) and Culinary Studio (with a fully fitted kitchen boasting quality cooking equipment from Le Creuset and Jamie Oliver as well as Crate and Barrel utensils)