The Ascott Limited recently hosted its owners, media partners and top-tier loyalty members of the Ascott Star Rewards (ASR) programme at its exclusive hospitality lounge at the Singapore Flyer during the recent Formula 1 (F1) Singapore Airlines Singapore Grand Prix 2024. Located on the second floor of the Singapore Flyer building, members were treated to a bird’s eye view of the race track below from the balcony of the Ascott Privilege Signatures Lounge as well as iconic landmarks of Singapore including Gardens by the Bay and Marina Bay Sands in the background. A selection of complimentary gourmet food featuring local flavours and beverages was served as well. During the event, I managed to take a ride on the Singapore Flyer for the very first time (!) and also catch OneRepublic live in action.
The event was the 2nd global event of the Ascott Privilege Signatures programme, which launched earlier this year by Ascott to reward its top-spending guests. The inaugural event was held in London, where members had VIP access to The Championships, Wimbledon 2024 for a day.
Recently, Ascott has also announced its next Signatures event – exclusive experiences with Chelsea Football Club, following its appointment as official Global Hotels Partner of Chelsea Football Club. Ascott will bring The Famous CFC and Chelsea football legend Gianfranco Zola to Singapore over the weekend of 30 November and 1 December 2024, with the Singapore edition of The Famous CFC marking the inaugural Southeast Asian destination for the programme.
The two-day event is headlined by a watch party at lyf Funan Singapore as Chelsea plays Aston Villa on 1 December, football coaching clinics hosted by the Chelsea Foundation, meet-and-greet sessions with Gianfranco as well as other fan engagement activities. Some of the experiences will be made available exclusively for ASR members.
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